Open Document. Click the button above to view the complete essay, speech, term paper, or research paper. Get feedback on grammar, clarity, concision and logic instantly. Virgin is known for being a luxury flight provider at an affordable price. Throughout the paper we will be discussing Virgin Airlines history, mission statement, compensation, security, and human resources.
Richard Branson’s evolution in corporate social responsibility
Over almost five decades, the Virgin company name and logo has emerged from relative obscurity, to represent one of the best-known businesses in the world. Though the Virgin brand was born in the UK, making it an amazing quintessentially British brand, its impact has spread across the globe , and even into the stars above. Whether in health, entertainment, travel, or communications, the Virgin brand has earned its place as one of the most desirable, and well-known companies in the universe.
Under the ubiquitous Virgin banner, Mr. Branson has ventured into a panoply of businesses - from condoms to wedding gowns, from airlines to financial services - and in the process has taken on entrenched giants and wrested market share from them. All the while, the flamboyant and irreverent Mr. Branson has tweaked the business establishment, particularly in Britain, and displayed a P. Barnum-like command of publicity and showmanship to gain priceless cachet for the Virgin brand.